Wave Project Clothing Range
Brief: To design a range of clothing for The Wave Project. This will include adult and children’s hoodies and t-shirts. The adult clothing must contain The Wave Project logo, and the children’s must say ‘The Wave Project’ but doesn’t have to include the logo. We want to set ourselves up to appear as a cool surf brand.
Response: I did some market research and discovered that what was trending both in The Wave Project’s previous and future customer base and in the surf market was subtle designs, as well as slogan sweatshirts. I also noticed that most surf brands had a tab label with their logo on it so I decided to include that in the designs.
Photos courtesy: The Wave Project, Simon Burt photography and Orca Publications. Adult models: Lucie Rose Donlan, Alex Wake.