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Wave Project Clothing Range

Brief: To design a range of clothing for The Wave Project. This will include adult and children’s hoodies and t-shirts. The adult clothing must contain The Wave Project logo, and the children’s must say ‘The Wave Project’ but doesn’t have to include the logo. We want to set ourselves up to appear as a cool surf brand.

Response: I did some market research and discovered that what was trending both in The Wave Project’s previous and future customer base and in the surf market was subtle designs, as well as slogan sweatshirts. I also noticed that most surf brands had a tab label with their logo on it so I decided to include that in the designs.

wave project clothing womens lines t-shirt the wave project logo
wave project clothing hoodie grey tom butler
wave project clothing lines t-shirts from back
wave project clothing surf patrol t-shirt
wave project clothing sun sea and surf t-shirt
wave project clothing surf therapy sweat
wave project clothing mens lines t-shirt wave project

Photos courtesy: The Wave Project, Simon Burt photography and Orca Publications. Adult models: Lucie Rose Donlan, Alex Wake.